I want to take a moment to clear up some odd misconceptions about occult books and occult publishing. I’m doing so because, in other areas of the net, I sometimes see some odd claims about occult authors and occult books.
1. Occult authors do not do it for the money. There’s very little money in writing as a whole, and most occult authors I know who do make a living at it actually make their money with speaking fees and classes. It’s not uncommon for an author to receive less than a dollar per book sold. A well-selling occult book might net an author a few thousand dollars. It takes about a year, often more, to write a book. Do the math. As for me, I don’t intend to make much money with my books. I write them because it’s fun for me, and because it keeps me researching and thinking, and because it’s a great way to connect with other occultists. That check is pretty nice, but it often means “hey, let’s go out for sushi” rather than “hey, let’s buy a yacht!”
2. Occult authors are not the employees of their publisher. Llewellyn and Weiser are not having magical wars with each other. Neither are their authors. The loyalty I have to Llewellyn is based on a series of contracts (and the fact that they work well with me, and I like the people personally). It’s not exclusive. I buy many Weiser books, and admire quite a few of them. It’s not impossible that Llewellyn may reject one of my books, and if that happens, I may self-publish it or shop it out to other publishers. No one will feel the slightest sense of betrayal or annoyance if that happens.
3. As an extension of #2, if I write a bad review of a book by an another publisher, I did so because, in my opinion, it is a book that did not set out to meet its stated aims. It has nothing to do with who published it. There’s no rivalry, and other authors are not my competition. In occult publishing, a rising tide raises all boats. If someone writes a book on Lenormand, and it sells better than mine — great! Maybe that means it’ll spark lots of interest in Lenormand and people will also buy and read my book. So if I write a review that says “this book doesn’t work,” or “this book is often plagiarized and poorly written when it’s not,” it has nothing to do with my publisher and everything to do with the content of the book in question.
4. Occult publishers used to have niches. Llewellyn published a lot of very friendly, very light books on magic. Weiser published heavier stuff. These niches are no longer the case. Llewellyn has published many serious books on magic, and Weiser has published much lighter, friendlier stuff. Sneering at an entire publisher because of their catalogue doesn’t make you sound knowledgeable. It makes it sound like you live in the ’90s. The market has changed dramatically in the last twenty years, and there is no longer any room for niches.
Perhaps I should write a post offering advice for those who wish to break into writing occult books?