Pump up the Jams
For me, “occult” means “hidden” and is a synonym for “esoteric.” I’ve learned it means different things to different people though, so much so that I’ve begun describing my work as “esoteric spirituality” rather than “occult.”
Here’s a manufacturer who has decided that “occult” means putting Princess Di’s hair in jam. I do not . . . um . . . understand . . . this.