Pump up the Jams

For me, “occult” means “hidden” and is a synonym for “esoteric.”  I’ve learned it means different things to different people though, so much so that I’ve begun describing my work as “esoteric spirituality” rather than “occult.”

Here’s a manufacturer who has decided that “occult” means putting Princess Di’s hair in jam.  I do not . . . um . . . understand . . . this.

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